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COLOR WOW - Keep your colour - WOW

Hair colour is a thing of beauty until inevitable problems set in: colour fade and brassiness, dullness and dry texture, dreaded roots and re-growth.

But now there's COLOR WOW, a first-of-its-kind collection of professionally formulated products that not only spells the end for roots, but also solves every single problem associated with colour-treated hair.

COLOR WOW is the latest innovation from Gail Federici, co-founder of John Frieda’s hair care company and driving force behind their ground-breaking formulas created to address specific problems with frizzy hair and blondes.

Formulated by Dr. Joe Cincotta, PhD cosmetic chemist, COLOR WOW is a complete range of new technologies that resolve problems usually associated with color-treated hair.

For the 75% of women who colour their hair COLOR WOW is a life-changer.

No more roots... ever! No brassiness, dullness or fading! No dry or dull texture! Less money, less stress and strain on the hair, fewer salon appointments.